- Author
- NAWO
- Published
- 17.07.26
- Categories
- Career Club Event
- Tags
- Negotiation & Influence
- Type
- Articles Resources
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Negotiating and influence really go hand in hand, and at this Career Club session we explored a set of research-backed principles of influence and persuasion. These principles are a great tool for helping us move to action. Helping you have the conversation when you know what you want at work but haven’t quite worked out how to ask for it. The six principles of persuasion are the work of renowned psychologist Robert Cialdini, whose decades of research into ethical influence have shaped how organisations, from telemarketing firms to political campaigns, understand persuasion. Of the six principles Cialdini identified, we focused…
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